Comments on: New Work Safety Ads from Australia

By: Stage 1 Controversial advertising – 7702523ferrari

Stage 1 Controversial advertising – 7702523ferrari — Fri, 29 Apr 2016 13:13:47 +0000

[…] New Work Safety Ads from Australia […]

By: WorkSafe’s approach to marketing safety to teenagers revealed « SafetyAtWorkBlog

Wed, 27 Jun 2012 22:01:03 +0000

[…] in 2008 Australia’s Advertising Standards Board (ASB) received complaints about one of the graphic ads used by WorkSafe Victoria at that time. WorkSafe had identified a need to shock teenagers about […]

By: Unions question the targeting and success of graphic WorkSafe ads « Safety At Work Blog

Mon, 20 Oct 2008 05:00:27 +0000

[…] question the targeting and success of graphic WorkSafe ads One of the most popular recent postings at SafetyAtWorkBlog has concerned the graphic ads aimed at young workers by WorkSafe Victoria. Last […]

By: stephen sandilands

stephen sandilands — Mon, 06 Oct 2008 04:46:34 +0000

I was in Canada last year talking with safety professionals after liaising with them the previous year over the public reaction to such ads and you are right – they do bear more than a little similarity. Interestingly Canadians felt they were over the top, young people turned off as it was just like so much film work and video they watch these days, they were no longer sensitised to it. The push subsequently became about how to ensure all young workers were properly advised of their rights and responsibilities and accountabilities under the legislation and how it applied to their role and specific workplace.
It\’s time we started to ensure this stuff gets rolled out in high schools, preparing people for a real workplace rather than just thinking they will be told at some stage in the future.