‘Why is the most important reason for good workplace health and safety standards not at work at all?’ asks the Homecoming advertisement by implication. Because the injured or killed worker will leave his/her family behind, or harm them if they are injured or killed. S/he needs to think about them and the workplace H&S standard; … Continue reading “WorkSafe’s Homecoming Advertisements”
The South Australian government has launched a website focusing on young people at work, not surprisingly called Youth@Work. South Australia has a habit of marching to a slightly different beat to the dominant Australian States on OHS. They did not follow WorkSafe Victoria’s “Homecomings” ads and they have been well ahead of anyone in … Continue reading “New Youth@Work website”
At the Safety In Action Conference in Melbourne last week the CEO Of WorkSafe Victoria, John Merritt, told the delegates that over the coming weeks and months we will see the following: The “Homecomings” series of workplace safety ads have been purchased by Washington State and will be broadcast shortly. Merritt expects the campaign to … Continue reading “WorkSafe Victoria’s plans for the future”
WorkSafe Victoria is marketing well by tweaking their OHS advertising messages to fit the economic or seasonal requirements of workers and workplaces. In mid-December 2008, the “Homecoming” ads have been updated to provide a more obvious link to people working during the holiday season. John Merritt, CEO of WorkSafe, tries to link their two ongoing … Continue reading “OHS advertising”